BrandZ
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Top 50 Chinese Global Brands Announced: ByteDance Takes First, Xiaomi Follows
Kantar, in partnership with Google, released the 2025 BrandZ Top 50 Chinese Global Brand Builders report, analyzing brand strength in 11 global markets. ByteDance led the rankings with a score of 2658, followed by Xiaomi and SHEIN. The report, surveying over 400 brands, highlights the performance and perception of Chinese brands internationally, considering export potential and overseas market trends.
