In a stunning display of retail prowess, Xiaomi has smashed its previous sales records, racking up over 35.5 billion yuan in total payments across all channels during the recent 618 shopping festival. The announcement, made earlier today, underscores the tech giant’s continued dominance in the fiercely competitive consumer electronics market.
The 618 shopping bonanza proved a significant win for Xiaomi. The company’s own interim sales reports, released during the festival, highlighted numerous product victories. Several smartphone models and smart home appliances clinched top spots in their respective categories.
Specifically, the Xiaomi 15 emerged as the top-selling domestic smartphone in the 4,000-5,999 yuan price segment on JD.com. The REDMI K80 claimed the top spot in the 2,000-2,999 yuan bracket, while the REDMI Turbo 4 Pro dominated the 1,500-1,999 yuan category, also on JD.com. Beyond its core smartphone offerings, Xiaomi’s ecosystem also saw impressive performance.
The Mijia handheld vacuum cleaner secured the top position in the handheld/portable vacuum cleaner category on both JD.com and Tmall. The Mijia Water Purifier 1200G Pro was the best-selling water purifier on JD.com, with the Mijia Air Purifier 4 Lite leading the air purifier segment on the same platform.
Looking ahead, Xiaomi is gearing up for a major product unveiling at the end of June. The event promises a wave of new releases, including the Xiaomi YU7, Xiaomi MIX Flip 2, REDMI K80 Supreme Edition, Xiaomi Pad 7S Pro, REDMI K Pad, Xiaomi AI Glasses, Xiaomi Open Earbuds Pro, Xiaomi Band 10, and Xiaomi Watch S4. Investors and tech enthusiasts alike will be watching closely, eager to see how these new products impact Xiaomi’s future growth trajectory.
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