618 Shopping Festival

Xiaomi achieved record-breaking success during the 618 shopping festival, with total payments exceeding 35.5 billion yuan across all channels. Several Xiaomi smartphones and smart home appliances secured top positions in their categories on JD.com and Tmall. The company is also preparing for an end-of-June product launch featuring the YU7, MIX Flip 2, and other new devices, signaling further growth.

JD.com reported strong performance in the 2025 618 shopping festival. Preliminary data revealed over 2.2 billion orders processed, with user orders surging over 100% year-over-year. Consumer electronics and home appliances led market share, while FMCG, fashion, and beauty also performed well. JD’s livestreaming sales grew by 285%, with significant gains in new electronics and gaming consoles. The food delivery service also saw strong growth, exceeding 25 million daily orders.

As the 618 shopping festival heats up, this article highlights five Xiaomi kitchen appliances designed to enhance lifestyles. From a versatile electric steamer to a compact cooking pot and smart air fryers, the review showcases each product and its features, targeting consumers seeking practicality, affordability, and technological convenience in their kitchen upgrades. A smart electric water kettle is also showcased.

CNBC reports that consumers are experiencing issues using prepaid credit on Tmall Supermarket during the 618 shopping festival. One user, with over 10,000 yuan remaining on a gift card, faced purchase failures and expiring coupons. Multiple similar complaints have been filed. While Tmall cites potential system issues and high traffic, the affected consumer denies any wrongdoing, highlighting the urgency to resolve the issue.

Xiaomi’s 618 shopping festival kicked off strongly, with over RMB 16.9 billion in total channel payments by May 31st. Smartphones led the way, dominating domestic brand sales volume on major platforms like JD.com, Tmall, Douyin, Pinduoduo, and Kuaishou. Aggressive pricing, including significant discounts on the Xiaomi 15 series and Redmi Turbo 4 Pro, fueled the success. Promotional efforts extended to a range of connected devices. The 618 campaign is structured in three phases, with the kickoff phase starting May 31st.

JD.com’s 618 shopping festival saw a massive surge in sales, with transaction volume and orders up over 200% year-over-year in the first hour. Consumer electronics, including major brands like Apple and Xiaomi, performed exceptionally well. Sales in Hong Kong and Macau also soared. JD.com’s logistics, using autonomous delivery vehicles, is efficiently handling the increased demand across 400+ cities.

JD.com’s 22nd “618 Shopping Festival” starts May 31 at 8:00 PM Beijing time, offering up to ¥1,000 daily subsidies via a simplified platform hub, alongside instant “Jing Vouchers” and zero-interest installment plans for JD Pay credit users. Collaborations with hardware manufacturers and government-backed discounts enable savings of up to ¥2,000 on electronics and home appliances. Diverging from rivals’ AI-driven personalization, JD integrates offline experiences like Beijing Workers’ Stadium concerts and Hunan Satellite TV’s Gen-Z-focused “Happiness Night,” blending financial services, retail, and entertainment in China’s post-pandemic consumption rebound.