Roborock Dominates 618 Sales: Tops Charts Across All Cycles

CNBC AI News – In a resounding victory for smart home technology, Roborock, the leading cleaning appliance innovator, has posted stellar sales figures during the recent 618 shopping festival. From May 12th to June 15th, the company’s Gross Merchandise Volume (GMV) across all channels soared past the impressive $160 million mark, demonstrating its continued dominance in a fiercely competitive market.

Roborock’s success wasn’t limited to a single product category. The company’s diverse range of offerings, all designed with cutting-edge technology, propelled Roborock to the top spot in the cleaning appliance category.

Notably, the robotic vacuum cleaner segment, a cornerstone of the smart home revolution, saw Roborock capture a commanding 32.76% market share, with GMV exceeding $100 million. This performance underscores Roborock’s strong foothold in the consumer market and its ability to translate innovation into substantial sales.

The company’s floor washing machines also performed spectacularly, climbing to the number two position with a 24.54% market share. Furthermore, Roborock’s washing machines saw a remarkable 173% increase in GMV year-over-year, showcasing the brand’s strength in expanding its product portfolio and tapping into evolving consumer preferences.

On the JD.com platform, Roborock’s new A30 Pro Steam, boasting a dual-temperature sterilization cleaning technology and intelligent design, has redefined the boundaries of home cleaning. The A30 Pro Steam topped the new product charts, while its A30 Pro sibling secured the top spot in floor washing machine sales. The H50 Ultra self-cleaning vacuum also maintained its position, securing the number two position in its category.

Across Tmall’s e-commerce landscape, Roborock’s products stood out in their respective segments – the brand achieved top positions in robotic vacuum cleaners, the second spot for floor washing machines, and first place overall in the 618 Tmall home cleaning brand rankings. The P20 series was recognized as a top pick in the 618 quality domestic appliances must-buy list. The A30 series of floor washing machines topped the best-selling and most-reviewed charts. The H50 Ultra vacuum cleaner gained recognition by topping the new vacuum cleaner category. The 12KG Z1 Plus Washer and Dryer combo was the top seller in the 4,000-5,000 price range.

On the Douyin platform, Roborock emerged as the top brand in the 618 home appliances category. The P20 Ultra secured the top spot on the 618 home appliances best-sellers list. The A30 Pro brand household floor washing machines ranked as the most popular on the chart, and the A30 Pro Steam floor washing machine headed the best-selling list. The Q1 Hello Kitty washing machine topped the 1,000-2,000 price bracket on the overall merchandise list.

These sales figures highlight a trend: the cleaning appliance industry is experiencing a surge in popularity, fueled by consumer demand for high-tech, efficient cleaning solutions. In response to this, Roborock has consistently pushed the boundaries of innovation, introducing groundbreaking products such as the P20 Ultra, A30 Pro Steam, and Z1 Plus. These offerings have resonated with consumers, enhancing their lifestyle with quality and convenience.