Sales Figures
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Tmall 618 Sales Soar: 217 Brands Including Apple, Xiaomi, and Huawei Surpass 100 Million RMB
Tmall’s 618 shopping festival launched strongly, with sales exceeding expectations, driven by heavy discounts and government subsidies. Within hours, 217 brands hit 100 million yuan in GMV, including Apple, Midea, and Huawei. Home appliances, electronics, and other sectors saw significant growth, reflecting robust consumer demand and potentially indicating a shift in consumer preferences and economic health.
