Sales Figures

Roborock achieved phenomenal sales during the 618 shopping festival, exceeding $160 million in GMV across all channels. The company dominated the cleaning appliance market, securing a 32.76% market share in robotic vacuums (GMV over $100M) and ranking highly in floor washing machines. Its innovative products like the A30 Pro Steam and P20 series propelled Roborock to top positions across major e-commerce platforms, solidifying its market leadership and reflecting strong consumer demand.

Tmall’s 618 shopping festival launched strongly, with sales exceeding expectations, driven by heavy discounts and government subsidies. Within hours, 217 brands hit 100 million yuan in GMV, including Apple, Midea, and Huawei. Home appliances, electronics, and other sectors saw significant growth, reflecting robust consumer demand and potentially indicating a shift in consumer preferences and economic health.