Xiaomi

Xiaomi’s YU7 electric SUV has garnered over 240,000 pre-orders within 18 hours of launch, signaling a shift in China’s economic outlook. Defying expectations of a price war, Xiaomi focused on innovation and user experience with both the SU7 and YU7 models. Experts suggest Chinese consumers are willing to invest in domestic EVs that meet their needs and demonstrate quality, driving companies toward increased R&D investment. Ford CEO Jim Farley acknowledged China’s advanced EV technology, further highlighting Xiaomi’s potential as a major consumer brand in the automotive sector.

A leaked image suggests Xiaomi is developing a mid-to-large size SUV with a range extender powertrain, potentially launching as early as 2026. The heavily camouflaged prototype, spotted alongside a Xiaomi SU7, showcases a more robust design. This move expands Xiaomi’s product line beyond the current all-electric SU7 and YU7 series, aiming to attract consumers seeking extended driving range. Xiaomi Auto has delivered over 300,000 units, with nearly 170,000 in 2025, and targets 350,000 annually. The SUV introduction could solidify Xiaomi’s position in the EV market.

Videos circulating online show BYD Chairman Wang Chuanfu visiting the Xiaomi Auto factory, accompanied by Xiaomi CEO Lei Jun. Lei acted as Wang’s “tour guide,” hinting at closer ties between the tech and auto giants. The presence of Shunwei Capital’s Hu Zhengnan further emphasizes the visit’s strategic nature. BYD already supplies batteries for Xiaomi’s SU7, and Wang has publicly supported Xiaomi’s EV venture. This visit may indicate an expansion of their partnership or new alliances in the EV market.

Xiaomi Group is gaining recognition and expanding its smart home capabilities. It was named a “Top 100 Enterprise in China’s Light Industry of Science and Technology” and designated an “Artificial Intelligence Enterprise” in Wuhan. Xiaomi’s first dedicated smart home appliance factory in Wuhan, its third major smart manufacturing facility, is nearing completion and will begin mass production by the end of the year, starting with air conditioning products. This factory will enable Xiaomi to independently develop and manufacture its appliances.

An unusual heatwave in Northeast China since late June has triggered an unprecedented surge in air conditioner sales. Heilongjiang experienced a staggering 817.68% YoY increase in offline sales in late June, followed by Jilin’s explosive growth. Xiaomi and Midea reported significant sales jumps. This demand overwhelmed supply chains, causing shortages, delivery delays, and straining installation services. Companies are deploying resources to address bottlenecks. Jingdong Logistics reported a 300% increase in air conditioner deliveries, peaking in early July with a 400% YoY order increase.

A photo of NVIDIA’s Jensen Huang and Xiaomi’s Lei Jun has surfaced, sparking speculation about collaboration. NVIDIA offered a vague response about the image, and sources indicate it’s from a private client visit. The photo’s timing is unknown. This emerges before Huang’s expected appearance at the China International Supply Chain Expo. Huang and Lei have a history, dating back to 2013 when Huang promoted NVIDIA’s Tegra chips at a Xiaomi launch event, emphasizing the importance of the Chinese market.

Xiaomi’s REDMI is venturing into short-form entertainment with “Time-Traveling Partners,” premiering July 17th. This “hardcore time-travel entrepreneurial saga,” a collaboration with Douyin and Wanhe Tianyi, will feature REDMI’s K80 Supreme Edition and K Pad tablet. Notably, Xiaomi China’s Marketing Director Wang Teng and REDMI Product Manager Hu Xinxin star in the series. The move has sparked interest in a potential cameo from Xiaomi CEO Lei Jun, following his past acting experience.

Xiaomi launched a summer campaign distributing 600,000 “Visionary Personality Popsicles” with QR codes for fridge giveaways. The wrappers link traits like “embracing freshness” and “emotional stability” to its refrigerators’ tech features, blending experiential branding with Gen-Z appeal. Analysts note it converts technical specs into viral, relatable narratives, boosting store traffic by 40-60% through gamified scans offering product recommendations. The strategy avoids discounts, instead positioning appliances as lifestyle anchors via social-media-friendly engagement, aligning with Xiaomi’s “Lifestyle Electronics” focus on emotional-tech synergy.

China’s micro-drama market surges but faces content originality concerns. A controversial mini-series, “Rehire Me,” drew criticism for its clear parallels to Huawei and Xiaomi. It features characters named similarly to Huawei’s Yu Chengdong and Xiaomi’s SU7 car model within fictionalized corporate rivalry plots. Despite accusations of thinly-veiled exploitation for views and monetization tactics, the series gained over 810,000 views.

Xiaomi Chairman Lei Jun congratulated Great Wall Motor on its 35th anniversary, praising its future prospects. Great Wall Motor’s Chairman Jack Wey shared gratitude for support and announced upcoming strategic reveals, including a new platform and a five-year development plan. The strong personal bond between Wey and Lei Jun was evident, with Lei Jun having previously endorsed Great Wall Motor’s models.