In a move that underscores the high stakes in the burgeoning electric vehicle market, Xiaomi’s founder Lei Jun is actively promoting the company’s latest offering, the YU7. This comes as the firm grapples with the logistical challenge of scaling up production to meet burgeoning demand.
Jun recently took to social media to highlight the YU7 Standard Edition’s impressive performance, touting its 835km CLTC range, which earned it the top spot in the EasyCar Endurance Test for SUV models. The test results showed a real-world comprehensive range of 784km.
Jun also unveiled the results of an aggressive 24-hour endurance test designed to put the YU7’s performance to the ultimate test. “This test evaluates all-around performance, including power, charging capabilities, durability, and reliability. It’s like running a marathon at a sprinter’s pace,” he explained. “The YU7 Max test vehicle completed the challenge and the results were good.” The YU7 Max clocked an impressive 3,944km during the 24-hour run. This feat involved 30 charging stops lasting 10-12 minutes each, resulting in an average speed exceeding 210km/h.
The company’s motivation for undertaking this rigorous test is clear: to validate its vehicle’s capabilities and instill confidence in potential buyers. As Jun stated, the firm wished to assess its performance and use the experience to further hone its technological prowess. This aggressive approach, coupled with high-profile marketing from the company’s top leadership, signals Xiaomi’s continuing bid to become a dominant player in a fiercely competitive EV industry.
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