YU7

Xiaomi founder Lei Jun promotes the new YU7 EV, highlighting its impressive range and performance. The YU7 Standard Edition achieved the top spot in the EasyCar Endurance Test for SUV models, with a 784km real-world range. A 24-hour endurance test saw the YU7 Max cover 3,944km, showcasing its power, charging, and durability. This aggressive marketing approach signals Xiaomi’s ambition in the EV market.

Xiaomi’s new YU7 EV has generated a secondary market surge, with pre-order slots trading at a premium. Long delivery times, up to 56 weeks for standard models, fuel speculation and urgency. The scarcity, coupled with hype, allows early buyers to resell slots at significant markups. While unofficial transactions flourish, official timelines are only provided to confirmed order holders, creating uncertainty for potential buyers. The YU7’s success highlights the competitive EV market and the demand for quick access to desirable models.

Xiaomi’s YU7 electric vehicle achieved record-breaking pre-orders, triggering heated debate. A competitor’s executive criticized the overwhelming demand, predicting long delivery delays and questioning the marketing tactics. The now-deleted criticism backfired, sparking backlash and calls for a boycott. This incident highlights the fierce competition in the EV market and underscores the challenges legacy automakers face against aggressive newcomers.

Xiaomi’s YU7 vehicle launch saw phenomenal success, with pre-orders reaching 289,000 units within an hour, mirroring its smartphone sales strategy. Following the launch, Xiaomi’s stock price surged over 5%, hitting a record high of HK$61.45, reflecting a significant recovery from earlier setbacks. This explosive debut highlights Xiaomi’s resilience and its growing presence in the automotive market.

Xiaomi is preparing for a major expansion, with its upcoming YU7 SUV set to be a primary focus. The new vehicle is anticipated to launch soon, assembling at an existing factory and the forthcoming second phase of its manufacturing base. Internal sources report increased activity, and suppliers are working extra hours. Despite potential concerns, CEO Lei Jun expects both the YU7 and SU7 sedan to thrive, with early price speculation circling $25,000. Exhibition model deliveries are already underway.

Xiaomi CEO Lei Jun expects the SU7 sedan to remain a top seller even after the YU7 SUV launch. Jun downplays price speculation for the YU7, highlighting its advanced features like long range, LiDAR, NVIDIA’s Thor chip, and “sky screen,” suggesting its value will justify the cost. He anticipates distinct consumer appeal for both models, expressing confidence in the SU7’s continued success.

Xiaomi will hold a “mega-event” on June 26th, showcasing new products like the YU7 SUV, MIX Flip2 foldable phone, and Pad 7S Pro tablet. The event, lasting approximately three hours, will also unveil REDMI K80 Supreme Edition and K Pad pricing. The YU7 aims to be a high-performance luxury SUV, challenging Tesla’s Model Y in the market, as emphasized by Xiaomi’s founder.

Xiaomi will launch its luxury YU7 SUV on June 26th, targeting the “elite” market. The SUV will feature advanced technology, including LiDAR, an 800V platform, a panoramic display, and a high-capacity battery. The YU7 aims to redefine intelligent SUV standards and rival high-end models, with a likely starting price above RMB 250,000, positioning it as a premium offering rather than a budget vehicle.

Xiaomi CEO Lei Jun highlighted the SU7’s success as proof of their focused automotive strategy. Lei contrasts their single-model approach with competitors, emphasizing their proven “Xiaomi Model” methodology. Early interest in the upcoming YU7 surpasses that of the SU7, attracting a wider audience. While optimistic, Xiaomi remains cautious, accelerating preparations for the YU7’s launch, aiming for further growth.

Xiaomi is combating speculation surrounding the pricing of its upcoming YU7 electric vehicle. The company issued a statement dismissing all circulating price estimates as unfounded, urging consumers to await official announcements. Company executives, including Wang Hua, emphasized pricing will only be confirmed just before the launch. Xiaomi also aims for its automotive division to achieve profitability this year, with significant investment in intelligent driving development.