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CNBC Analysis: Whispers from within Xiaomi’s automotive division suggest the company is gearing up for a significant expansion. Sources indicate the YU7, the upcoming SUV, is currently being assembled at Xiaomi’s existing factory. However, this is just the beginning. The anticipated second phase of Xiaomi’s smart manufacturing industrial base, located adjacent to the current facility, is poised to enter production, with the YU7 slated to be its primary focus.
“The second phase project is primarily dedicated to the production of the Xiaomi YU7, and its launch is imminent,” according to internal sources.
This ramp-up isn’t going unnoticed. Third-party suppliers working on the second phase are witnessing heightened activity. “People are working nights in the plant,” a supplier commented. “We’re currently operating on a three-shift schedule, with employees putting in extra hours to meet the demands.”
Adding to the buzz, Xiaomi founder, Chairman, and CEO Lei Jun addressed public queries regarding the YU7, specifically, concerns that its launch might impact the sales of the SU7 sedan.
Lei Jun allayed those fears, stating, “To be frank, I’m not worried. The YU7 and SU7 are distinctly different products with their own strong appeal. There’s a significant market for both sedans and SUVs. I believe the SU7 will remain one of the best-selling sedans, even after the YU7’s release.”
What price point would entice you to buy the YU7? Initial speculation, based on online commentary, suggests a price tag below $25,000 would generate substantial consumer interest…
Adding physical proof of the upcoming launch, a yellow recovery truck was seen stationed near the Xiaomi factory on June 24th. The driver confirmed that transport of the YU7’s exhibition models has been underway since June 20th, with instructions to deliver 500 vehicles by June 26th.
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