Lei Jun

Xiaomi CEO Lei Jun criticized competitors for using “intercepting rhetoric” to sway customers from the Xiaomi SU7, calling the practice disparaging and unnecessary. He believes competitors should focus on their own strengths. Lei also mentioned increasing production and suggested alternatives like the XPENG G7 or Li Auto i8 for impatient buyers.

Xiaomi Chairman Lei Jun congratulated Great Wall Motor on its 35th anniversary, praising its future prospects. Great Wall Motor’s Chairman Jack Wey shared gratitude for support and announced upcoming strategic reveals, including a new platform and a five-year development plan. The strong personal bond between Wey and Lei Jun was evident, with Lei Jun having previously endorsed Great Wall Motor’s models.

Xiaomi founder Lei Jun promotes the new YU7 EV, highlighting its impressive range and performance. The YU7 Standard Edition achieved the top spot in the EasyCar Endurance Test for SUV models, with a 784km real-world range. A 24-hour endurance test saw the YU7 Max cover 3,944km, showcasing its power, charging, and durability. This aggressive marketing approach signals Xiaomi’s ambition in the EV market.

Xiaomi faces increased scrutiny after entering the automotive market, amplified by rapid growth and social media’s influence. CEO Lei Jun emphasizes meticulous communication and staying true to core values to navigate the “attention economy.” He stresses the importance of careful public statements and adapting to industry expectations despite being a newcomer.

Xiaomi launched its first SUV, the YU7, along with AI-powered glasses, smartphones, and home appliances. CEO Lei Jun discussed media scrutiny, emphasizing the importance of capability over marketing and highlighting strengths in R&D, quality, and design. The new SUV saw rapid pre-orders, exceeding 200,000 within minutes. Lei Jun also addressed Xiaomi’s strategy in the competitive automotive market, emphasizing the need for a serious approach and excellent standards.

Xiaomi, under Lei Jun, accepted Tesla’s challenge to compare its YU7 with the refreshed Model Y. Acknowledging the Model Y’s market dominance, Lei Jun embraced the competition, emphasizing Xiaomi’s competitive spirit. This comes after Tesla’s recent Model Y upgrades, including aesthetic and comfort enhancements.

Xiaomi aims for a strong YU7 SUV launch, targeting 120,000 pre-orders in 72 hours. Sales staff across approximately 300 stores are assigned individual pre-order quotas. The YU7, launching June 26th, offers three variants with single or dual-motor options, boasting impressive performance figures and advanced driver-assistance features. CEO Lei Jun downplayed price inflation rumors, highlighting its value proposition against competitors.

Xiaomi is preparing for a major expansion, with its upcoming YU7 SUV set to be a primary focus. The new vehicle is anticipated to launch soon, assembling at an existing factory and the forthcoming second phase of its manufacturing base. Internal sources report increased activity, and suppliers are working extra hours. Despite potential concerns, CEO Lei Jun expects both the YU7 and SU7 sedan to thrive, with early price speculation circling $25,000. Exhibition model deliveries are already underway.

Xiaomi CEO Lei Jun expects the SU7 sedan to remain a top seller even after the YU7 SUV launch. Jun downplays price speculation for the YU7, highlighting its advanced features like long range, LiDAR, NVIDIA’s Thor chip, and “sky screen,” suggesting its value will justify the cost. He anticipates distinct consumer appeal for both models, expressing confidence in the SU7’s continued success.

Xiaomi CEO Lei Jun wished fathers a happy Father’s Day on Weibo, also sharing his personal fitness progress. The post highlighted his 54th gym workout of the year, part of his goal to reach 100 sessions in 2025. This follows a 40-day break prompted by challenges, including an incident involving the Xiaomi SU7 vehicle and a demanding period for the company.