CNBC AI News, August 9th – China is experiencing a nationwide fitness boom, with data indicating that 540 million people, or over 38.5% of the population, regularly engage in physical exercise.
As of the close of 2024, the country boasts 4.84 million sports venues, covering a total area of 4.23 billion square meters, translating to 3.0 square meters of sports facilities per capita.
Furthermore, the national physical fitness qualification rate reached 84.8% in 2024, a 4.5 percentage point increase compared to the first national physical fitness monitoring conducted in 2000.
Amidst this surge in fitness awareness, the fitness endeavors of Xiaomi founder, Chairman, and CEO Lei Jun have garnered significant attention. He recently revealed that he has already clocked 77 workout sessions this year, achieving 77% of his 100-session goal.
During Xiaomi’s 2024 New Year’s Eve livestream, Lei Jun shared his three New Year’s resolutions: to complete 100 workout sessions in 2025, deliver 300,000 vehicles, and explore scenic destinations while indulging in local cuisine – all while test-driving Xiaomi’s cars, of course.
Lei Jun’s dedication to fitness has been well-documented on social media, where he frequently shares glimpses into his workout routines.
As a prominent public figure, Lei Jun’s commitment to fitness is subtly influencing many online users. Many have expressed feeling inspired by his ability to balance a demanding work schedule with regular exercise, prompting them to actively incorporate fitness into their own lives. This reflects a broader trend of China’s growing focus on health and wellness, presenting potential opportunities for businesses operating in the fitness, sports equipment, and related consumer sectors.
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