Lei Jun

Xiaomi faces increased scrutiny after entering the automotive market, amplified by rapid growth and social media’s influence. CEO Lei Jun emphasizes meticulous communication and staying true to core values to navigate the “attention economy.” He stresses the importance of careful public statements and adapting to industry expectations despite being a newcomer.

Xiaomi launched its first SUV, the YU7, along with AI-powered glasses, smartphones, and home appliances. CEO Lei Jun discussed media scrutiny, emphasizing the importance of capability over marketing and highlighting strengths in R&D, quality, and design. The new SUV saw rapid pre-orders, exceeding 200,000 within minutes. Lei Jun also addressed Xiaomi’s strategy in the competitive automotive market, emphasizing the need for a serious approach and excellent standards.

Xiaomi, under Lei Jun, accepted Tesla’s challenge to compare its YU7 with the refreshed Model Y. Acknowledging the Model Y’s market dominance, Lei Jun embraced the competition, emphasizing Xiaomi’s competitive spirit. This comes after Tesla’s recent Model Y upgrades, including aesthetic and comfort enhancements.

Xiaomi aims for a strong YU7 SUV launch, targeting 120,000 pre-orders in 72 hours. Sales staff across approximately 300 stores are assigned individual pre-order quotas. The YU7, launching June 26th, offers three variants with single or dual-motor options, boasting impressive performance figures and advanced driver-assistance features. CEO Lei Jun downplayed price inflation rumors, highlighting its value proposition against competitors.

Xiaomi is preparing for a major expansion, with its upcoming YU7 SUV set to be a primary focus. The new vehicle is anticipated to launch soon, assembling at an existing factory and the forthcoming second phase of its manufacturing base. Internal sources report increased activity, and suppliers are working extra hours. Despite potential concerns, CEO Lei Jun expects both the YU7 and SU7 sedan to thrive, with early price speculation circling $25,000. Exhibition model deliveries are already underway.

Xiaomi CEO Lei Jun expects the SU7 sedan to remain a top seller even after the YU7 SUV launch. Jun downplays price speculation for the YU7, highlighting its advanced features like long range, LiDAR, NVIDIA’s Thor chip, and “sky screen,” suggesting its value will justify the cost. He anticipates distinct consumer appeal for both models, expressing confidence in the SU7’s continued success.

Xiaomi CEO Lei Jun wished fathers a happy Father’s Day on Weibo, also sharing his personal fitness progress. The post highlighted his 54th gym workout of the year, part of his goal to reach 100 sessions in 2025. This follows a 40-day break prompted by challenges, including an incident involving the Xiaomi SU7 vehicle and a demanding period for the company.

Xiaomi CEO Lei Jun confirmed he pays for his own company’s cars, including the upcoming YU7. Having previously paid for his SU7 Ultra, he had to wait for delivery like any other customer. Speculation surrounds the YU7’s pricing, expected to compete with Tesla’s Model Y; analysts predict a price around RMB 250,000, while consumers await the official announcement, wondering what price point will make it a compelling purchase.

Kingsoft Office appointed Lei Jun, the founder and de facto controlling shareholder, as Honorary Chairman. Jun, with his extensive experience in technical innovation and management, will provide strategic guidance without receiving compensation. His advisory role is expected to contribute to the company’s growth, reflecting his long history with the company since 1992 and his other entrepreneurial ventures.

Xiaomi CEO Lei Jun highlighted the SU7’s success as proof of their focused automotive strategy. Lei contrasts their single-model approach with competitors, emphasizing their proven “Xiaomi Model” methodology. Early interest in the upcoming YU7 surpasses that of the SU7, attracting a wider audience. While optimistic, Xiaomi remains cautious, accelerating preparations for the YU7’s launch, aiming for further growth.