Lei Jun Responds After Xiaomi’s YU7 Hits 200,000 Pre-Orders in 3 Minutes: Addressing Marketing Claims

CNBC AI News – Xiaomi, the Chinese tech giant, made a splash last night, unveiling a slew of new products including its highly anticipated first SUV, the YU7, along with a pair of AI-powered smart glasses, new smartphones, tablets, and a range of home appliances.

Following the launch event, Xiaomi CEO Lei Jun engaged in a candid discussion with media representatives.

Early glimpses of the product’s reception underscored the excitement within the company. Reports from local media highlight a rapid surge in pre-orders. Within just minutes, a Xiaomi employee approached Lei Jun to share the latest figures – a staggering 196,000 pre-orders, with 122,000 confirmed orders, in the first two minutes. The pre-order count surpassed 200,000 within three minutes.

The momentum continued, with the total reaching close to 290,000 units one hour later, demonstrating the brand’s strong market pull.

Xiaomi’s venture into the automotive sector has kept the company at the forefront of tech news.

Addressing the negative press that can come with heightened visibility, Lei Jun acknowledged the complexities of navigating the current media landscape. He described the environment as a “self-media era,” where information, and also criticisms, can spread rapidly.

During the discussion, Lei Jun also countered accusations that the company relies heavily on marketing, asserting that “opportunity is important, but capability is more critical.”

Lei Jun emphasized that, in their recent success, Xiaomi’s strengths span multiple dimensions. He highlighted their leadership in product research and development, quality control, and design, stating that despite criticisms, Xiaomi excels in everything they do.

In this digital age, Lei Jun believes Xiaomi needs to be careful about how they handle media relations.

Lei Jun stressed the importance of precise communication, recognizing that any misstep can be amplified. He reiterated the company’s continuous focus on technological innovation and high-end product development to achieve industry recognition.

Adding to the conversation, Lei Jun mentioned he had initially believed rivals would underestimate Xiaomi’s automotive ambitions. However, he noted that the sector’s response has been considerably more attentive.

Lei Jun emphasized the need for Xiaomi to adopt a more serious perspective, positioning itself from the perspective of a major player in the automotive industry, and operate at the highest standards to meet the challenges.