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Sources indicate that Xiaomi is setting ambitious sales targets for its eagerly anticipated YU7 SUV. Internal documents leaked online suggest that sales personnel at various Xiaomi storefronts have been tasked with securing 40 pre-orders each within the first 72 hours of the YU7’s launch.
While the exact interpretation isn’t yet public, industry observers believe these individual targets could translate into significant overall sales volume. With approximately 300 Xiaomi stores, each potentially staffed by around 10 sales representatives, achieving a target of 120,000 pre-orders during the initial launch window doesn’t appear unrealistic.
The Xiaomi YU7, the company’s debut SUV, is slated for official unveiling on Thursday, June 26th at 7:00 PM local time. The vehicle is planned to be released in three variants: a base model, a Pro edition, and a Max configuration. The entry-level model will feature a single-motor rear-wheel drive setup, generating 320 horsepower, enabling acceleration from 0 to 100km/h in 5.88 seconds, with a CLTC range of 835km. The Pro variant will boast dual-motor all-wheel drive, delivering 496 horsepower, reducing the 0-100km/h sprint to 4.27 seconds, complemented by air suspension and a CLTC range of 770km. The high-performance Max version promises 690 horsepower from its dual-motor all-wheel drive, achieving a blistering 0-100km/h time of 3.23 seconds, also including air suspension, but with a slightly shorter CLTC range of 760km.
The YU7 will come equipped with Xiaomi’s latest generation of its “1000 million Clips” advanced driver-assistance system, offering 700 TOPS of computing power. The vehicle will also feature ultra-high-strength steel, an 800V silicon carbide high-voltage platform, LiDAR technology, and Xiaomi’s panoramic “Sky Screen” display.
Adding to the anticipation, CEO Lei Jun has addressed common price speculation, responding to suggestions that the base YU7 model would cost approximately 20,000 to 30,000 yuan more than the SU7 base model. He publicly dismissed such speculation, emphasizing the high value and features already included in the base YU7, arguing it effectively rivals comparable high-end configurations from competitors.
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