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CNBC AI News – June 28th: The spotlight on Xiaomi has intensified dramatically since the company’s foray into the automotive market. This has brought both a surge in attention, translating into potential gains in brand visibility, and a sharper lens for scrutiny.
The soaring popularity of Xiaomi’s electric vehicle ambitions has inevitably amplified the potential for negative narratives. Founder and CEO Lei Jun acknowledges this reality, emphasizing the need for meticulous communication in the face of this elevated profile.
Lei recognizes the double-edged sword of the “attention economy,” as he calls it. He acknowledges that in today’s hyper-connected world, companies experiencing rapid growth face increasingly complex public sentiment, a direct consequence of the rise of social media and the emphasis on online engagement.
Facing this challenge, Lei insists on the importance of exercising extreme caution in public statements. Every word must be carefully chosen, he stresses, as any misstep is magnified. Furthermore, he emphasizes the importance of staying true to their core values and pursuing innovation in technology and premium product development, aiming to achieve undisputed leadership in their chosen fields.
“We’ve been in the automotive industry for four years, and our vehicle has been out for one year and three months. Reflecting on this journey evokes a wide range of emotions… After a speech I gave internally was leaked, I received quite a bit of criticism. We are essentially a freshman in the industry; we sold 130,000 vehicles in our first year— that’s equivalent to only a week’s sales for BYD. We are still a small player in the market, right? However, other companies seem to view us in a more significant light than we view ourselves…”
This experience has prompted a shift in perspective within Xiaomi. They now recognize the necessity of adopting the standards and expectations of a major automotive player. They must change their mindset.
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Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/3523.html
