Automotive

Xiaomi CEO Lei Jun stated the company will avoid a price war, focusing on sustainable growth in the automotive sector. Xiaomi aims for a long-term hardware profit margin capped at 5% and plans to produce its own automotive chips. The YU7 standard edition pricing will be decided just before launch. The company projects its automotive, chip, and other new ventures will achieve profitability in Q3 or Q4, supported by strong Q1 performance and significant investment in intelligent driving system R&D.

Huawei’s Richard Yu revealed internal struggles behind the HarmonyOS-powered Smart Car initiative at the 2025 Future Automotive Pioneers Conference. He discussed challenges including external policy hurdles and internal misunderstandings. Yu highlighted the evolution of the project and drew parallels to Huawei’s earlier brand-building efforts, expressing optimism that the effort will ultimately succeed and contribute significantly to the Chinese automotive market.

At the 2025 Future Automotive Pioneers Conference, Huawei’s Richard Yu outlined the company’s automotive vision. Key takeaways include Huawei’s strong brand appeal, leading autonomous driving tech, premium AITO brand positioning, and advances in smart cockpits. Yu also emphasized Huawei’s compliance with national standards, cautioned against flawed industry practices, and criticized relying on the lowest performing benchmarks. He highlighted the need for true innovation over hype.