Automotive

At ATC Intelligent Cockpit Week 2025, Koogeek Tech presented its AI agent platform ecosystem for the automotive sector, shifting from command execution to proactive need fulfillment. Their “1+N” agent platform redefines HMI, transforming the smart cockpit into a “third living space” that anticipates user needs via a Super Agent (“1”) and specialized agents (“N”). This platform, backed by extensive data, supports full-stack integration or selective feature additions, fostering an open ecosystem and enabling personalized and intuitive in-car experiences. Koogeek aims to enable automakers to create smarter, collaborative human-vehicle interactions.

Xiaomi CEO Lei Jun criticized competitors for using “intercepting rhetoric” to sway customers from the Xiaomi SU7, calling the practice disparaging and unnecessary. He believes competitors should focus on their own strengths. Lei also mentioned increasing production and suggested alternatives like the XPENG G7 or Li Auto i8 for impatient buyers.

Xiaomi Chairman Lei Jun congratulated Great Wall Motor on its 35th anniversary, praising its future prospects. Great Wall Motor’s Chairman Jack Wey shared gratitude for support and announced upcoming strategic reveals, including a new platform and a five-year development plan. The strong personal bond between Wey and Lei Jun was evident, with Lei Jun having previously endorsed Great Wall Motor’s models.

Suzhou hosted the 2025 Qualcomm Automotive Technology and Cooperation Summit, attracting nearly 2,000 industry leaders. Vice Mayor Liu Bo welcomed attendees, emphasizing Suzhou’s strong automotive electronics sector and commitment to innovation. He pledged deeper collaboration with Qualcomm, calling for joint efforts to drive intelligent mobility and capitalize on Suzhou’s substantial industrial base and research capabilities during the “golden decade” for automotive development.

Xiaomi faces increased scrutiny after entering the automotive market, amplified by rapid growth and social media’s influence. CEO Lei Jun emphasizes meticulous communication and staying true to core values to navigate the “attention economy.” He stresses the importance of careful public statements and adapting to industry expectations despite being a newcomer.

Xiaomi’s YU7 vehicle launch saw phenomenal success, with pre-orders reaching 289,000 units within an hour, mirroring its smartphone sales strategy. Following the launch, Xiaomi’s stock price surged over 5%, hitting a record high of HK$61.45, reflecting a significant recovery from earlier setbacks. This explosive debut highlights Xiaomi’s resilience and its growing presence in the automotive market.

Xiaomi, under Lei Jun, accepted Tesla’s challenge to compare its YU7 with the refreshed Model Y. Acknowledging the Model Y’s market dominance, Lei Jun embraced the competition, emphasizing Xiaomi’s competitive spirit. This comes after Tesla’s recent Model Y upgrades, including aesthetic and comfort enhancements.

China’s automotive market is witnessing public spats between executives amid intense competition. Analysts suggest this shift reflects unsustainable price wars and squeezed margins. Car manufacturers are publicly criticizing rivals to shape perception, protect brand image, and maintain consumer interest. An industry expert underscores the importance of maintaining at least 20% gross profit margins for ethical and long-term business viability, crucial in the current cutthroat environment.

Xiaomi’s SU7 Ultra features a premium carbon fiber hood, showcasing meticulous engineering and quality. Crafted with aviation-grade materials and a complex layering process, the hood enhances aerodynamics and withstands high speeds. The dual-channel hood upgrade, priced at approximately $5,800 USD, includes performance gains combined with weight reduction. This demonstrates Xiaomi’s capability to compete in the premium EV market.

NXP Semiconductors and Rimac Technology are collaborating to accelerate software-defined vehicle (SDV) architectures. Rimac will integrate NXP’s S32E2 processors into its next-gen ECU platform, consolidating functionalities and reducing ECUs. This enables improved safety, efficiency, and agile development for vehicle applications. The solution leverages the S32E2’s real-time processing capabilities, meeting the demands of modern SDVs, and includes comprehensive system support from NXP. Rimac will launch this platform via a hypercar program with expansion planned for other sectors.