Xiaomi Users Overwhelmingly Vote Against Renaming Standard YU7 Model After Lei Jun’s Poll

CNBC AI News, August 12th – Xiaomi’s founder, Chairman, and CEO, Lei Jun, sparked a debate late yesterday by launching a poll regarding a potential name change for the Xiaomi YU7 standard edition vehicle.

Initial results, based on real-time polling data, indicate that over 12,000 users are leaning towards a more understated approach, favoring retaining the “standard edition” designation.

However, over 5,000 respondents expressed a preference for aligning with competitors by adopting a “Pro” or “Max” moniker.

Supporters of maintaining the “standard edition” name argue that a superior product speaks for itself, obviating the need for marketing embellishments.

Those advocating for a name change express hope that a revised nomenclature would improve market perception and potentially stimulate industry advancement.

The poll is scheduled to conclude in approximately 11 hours.

The impetus for this poll stems from concerns that consumers are underestimating the capabilities of the Xiaomi YU7 standard edition, erroneously perceiving it as an entry-level or stripped-down version. Lei Jun has emphasized that the YU7 standard edition boasts impressive specifications, including an 835 km range, a Thor chip with 700 TOPS computing power, and LiDAR technology, positioning it competitively against “Pro” and “Max” counterparts from rival manufacturers.

The Xiaomi YU7 represents Xiaomi Auto’s second mass-produced vehicle and is available in standard, Pro, and Max configurations, priced at RMB 253,500, RMB 279,900, and RMB 329,900 respectively. The debate highlights the ongoing tension between straightforward branding and the perceived need to signal premium features through familiar nomenclature in the competitive EV market.