YU7

Xiaomi CEO Lei Jun highlighted the SU7’s success as proof of their focused automotive strategy. Lei contrasts their single-model approach with competitors, emphasizing their proven “Xiaomi Model” methodology. Early interest in the upcoming YU7 surpasses that of the SU7, attracting a wider audience. While optimistic, Xiaomi remains cautious, accelerating preparations for the YU7’s launch, aiming for further growth.

Xiaomi is combating speculation surrounding the pricing of its upcoming YU7 electric vehicle. The company issued a statement dismissing all circulating price estimates as unfounded, urging consumers to await official announcements. Company executives, including Wang Hua, emphasized pricing will only be confirmed just before the launch. Xiaomi also aims for its automotive division to achieve profitability this year, with significant investment in intelligent driving development.

Xiaomi Auto announced its YU7 electric vehicle will launch in July, with display models arriving at nationwide showrooms in coming weeks. The company refuted rumors of a 199,000 yuan starting price during a May 22 preview, though final pricing remains unconfirmed. Prospective buyers are directed to Xiaomi’s dedicated app for updates. The phased rollout follows a cautious market-entry strategy, avoiding reservations amid China’s competitive EV sector. Analysts note the July timing leverages summer sales cycles while sidestepping rival automakers’ Q2 earnings releases. Centralized coordination of regional deployments aligns with dealer reports anticipating late-May showroom preparations pending approvals.