CNBC AI News, May 24 – Xiaomi Auto addressed mounting speculation about its upcoming YU7 electric vehicle in a social media update Thursday evening, offering clarity on its launch timeline and showroom availability.
The company confirmed the highly anticipated YU7 model will officially hit markets in July, urging potential buyers to download its dedicated Xiaomi Auto app for real-time updates and technical specifications. While pricing remains undisclosed, CEO Lei Jun explicitly dismissed rumors of a 199,000 yuan ($27,400) starting price during the vehicle’s May 22 preview event.
“Our teams are accelerating deployment plans, with YU7 display models expected to arrive at nationwide showrooms in the coming weeks,” a Xiaomi Auto spokesperson stated, emphasizing that regional rollout schedules will be coordinated centrally. This aligns with earlier reports from authorized dealers suggesting late-May showroom arrivals pending corporate approvals.
The strategic rollout follows Xiaomi’s cautious market entry approach, having opted for a soft pre-launch without opening reservations – a move analysts suggest allows flexibility amid China’s fiercely competitive EV pricing environment. Industry observers note the July debut positions the YU7 to capitalize on summer auto sales cycles while avoiding direct clashes with Q2 earnings announcements from rival manufacturers.
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