CNBC Exclusive | DENZA Executive’s Typo Sparks Buzz Around Upcoming Luxury SUV
Denza Sales Division General Manager Zhao Changjiang sparked amusement and curiosity early Thursday after humorously addressing a typo in his social media announcement for the brand’s newly unveiled N8L SUV. The executive admitted he accidentally labeled the model “NL8” in his initial post, attributing the error to “sheer excitement” over the vehicle’s debut.
“To all our customers and fans – I got a bit carried away with enthusiasm and flipped the letters,” Zhao wrote just past midnight, adding a playful twist: “Some joked that ‘N8L’ should stand for ‘Unbelievable!’ in Chinese. So maybe ‘NL8’ means ‘Impressive enough, right?’ Let’s make this ‘Amazing 8’ a breakthrough together!”
The mix-up followed Denza’s official release of the N8L’s design details late Wednesday. Zhao elaborated on the model’s branding: “The ‘N’ represents Next-generation SUVs, redefining premium mobility; ‘8’ signifies technological evolution and lifestyle possibilities, continuing the legacy of our flagship N9 series; ‘L’ embodies Large dimensions, Luxury craftsmanship, and Lifestyle versatility.”
The executive’s candid response to a fan’s typo correction underscored the intense anticipation surrounding Denza’s latest offering. Marketed as a more accessible sibling to the flagship N9, the N8L is expected to start at approximately 350,000 yuan ($48,200) when it launches in late 2024.
Design & Specifications: The N8L mirrors the N9’s sleek, futuristic profile with a closed grille and lowered visual stance but introduces distinct vertical headlights and dual-strip daytime running lights. Measuring 5,200mm long with a 3,075mm wheelbase, it slightly trims the N9’s dimensions while retaining signature features like a floating roof and hidden door handles. Buyers can opt for 20- or 21-inch wheels, while an integrated rooftop drone storage compartment—a hallmark of Denza’s tech-forward approach—enhances its adventure-ready appeal.
The rear design features a near-full-width light strip framing the brand emblem, complemented by silver underguards. Analysts suggest the N8L’s competitive pricing and shared DNA with the premium N9 could position it as a disruptor in China’s booming electric luxury SUV segment, where Denza continues gaining traction under its BYD-Mercedes-Benz joint venture.
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