Competitive Pricing

Xiaomi has launched its Xiaomi 15T series globally, challenging Samsung in the smartphone market. The 15T and 15T Pro offer high-end specs at competitive prices (649 and 799 euros respectively), targeting consumers seeking premium features without the premium price. With improved camera capabilities, a large display, and substantial battery, the series aims to compete with Samsung’s A and S series. Xiaomi is expanding its product ecosystem beyond smartphones into home appliances, mirroring Samsung’s strategy and intensifying competition across various sectors.

QuestMobile’s Q2 2025 AI app ranking reveals a sharp 72.2% drop in DeepSeek’s monthly downloads, signaling a decline from its previous dominance. While Doubao leads overall, MAU decreased across similar AI assistants. New contenders emerged in specialized areas like “AI+Office” (ima, 360 Wenku) and “AI+Education” (Doubao Aixue, KuaiDui AI). Experts attribute DeepSeek’s decline to competitive API pricing from rivals, technology integration into other apps, lack of vertical integration, and delays in releasing the DeepSeek-R2 model.

Xiaomi Auto announced its YU7 electric vehicle will launch in July, with display models arriving at nationwide showrooms in coming weeks. The company refuted rumors of a 199,000 yuan starting price during a May 22 preview, though final pricing remains unconfirmed. Prospective buyers are directed to Xiaomi’s dedicated app for updates. The phased rollout follows a cautious market-entry strategy, avoiding reservations amid China’s competitive EV sector. Analysts note the July timing leverages summer sales cycles while sidestepping rival automakers’ Q2 earnings releases. Centralized coordination of regional deployments aligns with dealer reports anticipating late-May showroom preparations pending approvals.