Xiaomi 15T and 15T Pro: Price, Specs & Availability

MUNICH – Xiaomi (1810.HK) intensified its challenge to Samsung on Wednesday, globally unveiling a range of new devices, with smartphones spearheading the charge. The move underscores Xiaomi’s ambition to broaden its ecosystem and compete head-to-head with established players across multiple product categories.

The Beijing-based technology behemoth unveiled the Xiaomi 15T and Xiaomi 15T Pro at a launch event in Munich, marking the international debut for these strategically important devices.

Priced at 649 euros ($766) and 799 euros respectively, the Xiaomi 15T series adheres to the company’s established formula: delivering cutting-edge specifications at competitive price points. This approach has proven successful in gaining market share, particularly in price-sensitive markets.

Xiaomi emphasized the triple-camera system, expansive 6.83-inch display, and substantial battery capacity, positioning the 15T series as a compelling alternative to Samsung’s mid-range A series and flagship S series smartphones. Initial reviews suggest the camera’s image processing capabilities have seen significant improvements, a key area where Xiaomi has previously trailed its competitors.

For context, Samsung’s S25 typically debuts around 799 euros, with the top-tier S25 Ultra commanding a premium at 1,249 euros in Germany. These price differentials provide Xiaomi with a significant marketing advantage, attracting consumers seeking premium features without the associated cost.

“The 15T sits comfortably as an ‘affordable flagship,’ offering near-flagship specifications but positioned at a price point below the top-tier premium offerings,” notes Bryan Ma, vice president of devices research at International Data Corporation (IDC).

Over the past several years, Xiaomi has aggressively expanded its global footprint and diversified its product portfolio, now encompassing a wide array of products, from household appliances like washing machines to ventures into electric vehicles. This diversification strategy aims to reduce reliance on the highly competitive smartphone market and establish a broader, more sustainable revenue base.

In Europe, Xiaomi has solidified its position as the third-largest smartphone vendor by market share, trailing only Samsung and Apple. This success is attributed to a carefully calibrated mix of high-end and mid-tier devices that have directly challenged the dominance of the two industry giants. The company’s aggressive pricing and feature-rich devices have resonated with consumers seeking value and performance.

While Xiaomi had previously launched its higher-end Xiaomi 15 phones internationally, the company is simultaneously preparing for the launch of its flagship 17 series in China, indicating a multi-pronged strategy targeting different market segments with tailored product offerings.

“The Xiaomi 15T represents another important step in Xiaomi’s ongoing premiumization strategy, specifically targeting the budget-conscious, specification-focused consumer segment that still desires a high-end device,” comments Runar Bjorhovde, analyst at Canalys. Bjorhovde further highlights that “a primary strategic objective for Xiaomi is to effectively compete in the high-end market segment, and the 15T is a crucial tool in that effort.” The challenge lies in convincing consumers to perceive Xiaomi as a genuine premium brand, a perception Apple and Samsung have cultivated over many years.

Xiaomi’s ambitions extend beyond smartphones. The global launch of its Mijia brand of home appliances – encompassing refrigerators, washing machines, and air conditioners – signals a direct confrontation with established players in the home appliance market.

This strategic move mirrors Samsung’s successful playbook, where the South Korean conglomerate leverages its brand recognition and distribution network to sell a vast range of consumer electronics, from appliances to smartphones and televisions. The expansion into home appliances provides Xiaomi with new avenues for growth and revenue generation, as well as opportunities to cross-sell products within its growing ecosystem.

“Xiaomi invariably applies pressure to its competitors across any sector it enters, driven by its operating model of delivering aggressively priced yet high-quality products,” Ma concludes. The long-term success of this strategy will depend on Xiaomi’s ability to maintain product quality, manage supply chains efficiently, and build a strong brand reputation in new product categories.