15T series

Xiaomi has launched its Xiaomi 15T series globally, challenging Samsung in the smartphone market. The 15T and 15T Pro offer high-end specs at competitive prices (649 and 799 euros respectively), targeting consumers seeking premium features without the premium price. With improved camera capabilities, a large display, and substantial battery, the series aims to compete with Samsung’s A and S series. Xiaomi is expanding its product ecosystem beyond smartphones into home appliances, mirroring Samsung’s strategy and intensifying competition across various sectors.