Get ready, tech enthusiasts, because Xiaomi is gearing up for a major product blitz. On June 26th at 7 PM local time, the company is set to stage a “mega-event” showcasing its latest innovations, a spectacle that’s already being touted as Xiaomi’s “Tech Spring Festival”. Marketed as an event of significant size, duration estimates are set for approximately three hours, according to comments from Xiaomi’s Marketing Manager.
The anticipated lineup is nothing short of ambitious. Expect to see the unveiling of the highly-anticipated Xiaomi YU7, along with the next iteration of foldable phones, MIX Flip2 and the new tablet, a high end model, the Pad 7S Pro, featuring the advanced “玄戒O1” processor. Adding to the excitement, the company will also reportedly debut a “personal smart device” aimed at defining the next generation of intelligent gadgets.
Further announcements planned include the price reveals for the REDMI K80 Supreme Edition and the REDMI K Pad’s smaller-sized variant. The release date for these products will coincide with the unveiling, according to the REDMI General Manager.
However, the linchpin of the event lies in the Xiaomi YU7, representing the company’s foray into the highly competitive SUV market. Company founder, Lei Jun, has emphasized that the YU7 will be positioned as more than just a standard “boxy” SUV. The YU7 aims to be a luxury high-performance SUV that successfully blends everyday usability with a luxurious and spacious experience.
Lei Jun has highlighted the importance of both interior comfort and driving dynamics within the new energy vehicle era. The Xiaomi YU7 is designed to offer a unique blend of luxury and high-performance, a claim the company believes will become apparent upon test driving the vehicle.
Lei Jun has further indicated that the company is setting an “outrageous” target for the YU7, with an aim to challenge the market leader, Tesla’s Model Y. The Model Y has consistently outperformed the market and remained the global top seller for several years. Lei Jun expressed his confidence in the YU7’s potential, citing its superior product features.
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