Xiaomi: YU7 Redefines Smart SUV Value, Targeting Elite Audiences

CNBC AI News – June 23rd: Xiaomi is poised to shake up the luxury SUV market. The tech giant has just announced a launch event for June 26th, promising the unveiling of its much-anticipated YU7 model, among other new products.

Xiaomi is positioning the YU7 as a premium SUV designed specifically for the “elite.” The company is leaning heavily on the theme of “advanced” to redefine the standards of the intelligent SUV segment.

Based on official disclosures, the YU7 will boast an impressive array of standard features: a panoramic Xiaomi Sky Display, LiDAR sensors, an 800V silicon carbide high-voltage platform, luxurious 135-degree reclining electric rear seats, a 700 TOPS advanced driver-assistance system (ADAS) chip, continuously variable damping shock absorbers, a high-capacity battery, and 2200 MPa hot-stamped steel. Given these specifications, the base model YU7 appears to rival the high-end configurations of its competitors.

Whispers within the industry suggest a starting price point likely exceeding RMB 250,000.

Lei Jun, Xiaomi’s founder, has previously emphasized that the YU7 is not just another SUV; it’s a high-performance, luxury offering designed to rival the top-tier models from established automakers. The standard version of the YU7, according to Jun, should be seen as equivalent to a competitor’s “Max” or “Ultra” trim level.

Adding fuel to the excitement, Lu Weibing, a partner and president of Xiaomi Group, revealed in a “sneak peek” live stream last week that the YU7’s base configuration will include LiDAR, an 800V platform, a long-range battery, and a panoramic display – features exceeding the specifications of the Xiaomi SU7 Pro. Weibing candidly warned potential buyers to anticipate a price reflecting these premium features, hinting that the vehicle will not be positioned as a budget-friendly option.