CNBC AI News, June 30 – In a move that underscores the burgeoning competition and mutual respect within China’s burgeoning EV sector, XPeng Motors CEO He Xiaopeng has publicly announced his own order for Xiaomi’s new SU7 electric vehicle.
He Xiaopeng shared his enthusiasm, stating, “Congratulations to Xiaomi on the outstanding launch of the SU7 last week. I believe the core of the SU7’s success lies in its strong product competitiveness, which is why I placed an order for one myself that same evening. I eagerly await an early delivery from Mr. Lei.”
Adding to the competitive landscape, He Xiaopeng indicated that XPeng’s own G7 model is slated for launch this Thursday, promising further innovation and choices for consumers. XPeng is committed to continuing its efforts to deliver surprising and distinct options to the market.
The Xiaomi SU7 is experiencing a surge in demand, with its standard version facing delivery times of 53-56 weeks for locked orders, and the top-tier Max configuration stretching to 33-36 weeks, meaning an eight-month wait at minimum. This extended waiting period highlights the intense consumer interest and the challenges of immediate gratification for early adopters.
The long queues for the SU7 mean that only those who lock in their orders earliest have a realistic chance of receiving their vehicles promptly. Some netizens have humorously commented that orders placed after 10:30 PM on the 26th might not even see their cars this year.
The initial wave of SU7 buyers is poised to capitalize on the significant market buzz. Many automotive influencers are leveraging the vehicle for content creation through videos and live streams, and there are even reports of resale premiums being sought, creating a secondary market. As one automotive blogger explained, “Given the current level of demand, there’s no concern about a lack of resale opportunities.”
Indeed, Xiaomi SU7 orders have already surfaced on pre-owned trading platforms, with some platforms listing a markup of 18,000 RMB. However, legal experts are cautioning consumers about the potential risks associated with placing orders through unofficial channels.
A Xiaomi car sales representative clarified that only locked orders provide visibility into the production cycle. Even for those who are quick to claim a spot, without a locked order, they cannot be integrated into the production queue, making it impossible to confirm a delivery timeline.
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