SU7

XPeng Motors CEO He Xiaopeng has ordered Xiaomi’s new SU7 EV, citing its strong product competitiveness. This move highlights the competitive yet respectful dynamic in China’s EV market. XPeng is also preparing to launch its G7 model. The SU7 is in high demand, with significant waiting times for locked orders, leading to a secondary market with resale premiums. Xiaomi advises locking orders for production visibility.

Xiaomi CEO Lei Jun expects the SU7 sedan to remain a top seller even after the YU7 SUV launch. Jun downplays price speculation for the YU7, highlighting its advanced features like long range, LiDAR, NVIDIA’s Thor chip, and “sky screen,” suggesting its value will justify the cost. He anticipates distinct consumer appeal for both models, expressing confidence in the SU7’s continued success.

Xiaomi’s founder, Lei Jun, lauded Beijing’s role in the success of their EV venture. He credited the city’s business environment, industrial foundation, and supportive ecosystem. The upcoming Xiaomi YU7, scheduled for a July launch, is generating significant pre-order interest, surpassing even the SU7’s initial demand.

Automotive influencer Chen Zhen clarified his positive view of Xiaomi’s products, particularly the value of their cars. He addressed accusations of criticizing the Xiaomi SU7, stating his critiques target the fanbase’s behavior, not the product itself, which he finds competitively priced and well-made. He also shared his perspective on personal vehicle modifications, highlighting the focus on aesthetics.

Xiaomi CEO Lei Jun confirmed he pays for his own company’s cars, including the upcoming YU7. Having previously paid for his SU7 Ultra, he had to wait for delivery like any other customer. Speculation surrounds the YU7’s pricing, expected to compete with Tesla’s Model Y; analysts predict a price around RMB 250,000, while consumers await the official announcement, wondering what price point will make it a compelling purchase.

The Chinese tech company’s automotive arm launched a driving training program for SU7 owners to enhance driver skills and safety. The program, starting in Beijing, features modules on acceleration, braking, slalom courses, gymkhana, and skid control. The company will expand the free training to over ten cities, offering it to 10,000 owners, improving brand loyalty and road safety.

Xiaomi CEO Lei Jun highlighted the SU7’s success as proof of their focused automotive strategy. Lei contrasts their single-model approach with competitors, emphasizing their proven “Xiaomi Model” methodology. Early interest in the upcoming YU7 surpasses that of the SU7, attracting a wider audience. While optimistic, Xiaomi remains cautious, accelerating preparations for the YU7’s launch, aiming for further growth.