As reported by CNBC AI News on July 14th, a rare and intense heatwave has gripped Northeast China since June 24th, sending shockwaves through the region’s consumer market.
The uncharacteristic heat has ignited a buying frenzy for air conditioners, a product traditionally less in demand in these cooler climates. Retailers are struggling to keep up.
According to data from AVC (奥维云网), Heilongjiang province’s offline air conditioner sales surged by a staggering 817.68% year-over-year in the week of June 23rd-29th, followed by another remarkable 438% increase the following week (June 30th-July 6th). Jilin province witnessed similar explosive growth, with sales jumping 128.76% and 788.4% in the same periods, respectively. This unexpected surge underscores a significant shift in consumer behavior driven by the extreme weather.
This unprecedented demand has resulted in widespread shortages, significant delivery delays, and a severe strain on local installation and after-sales service personnel. Companies are scrambling to address infrastructural bottlenecks.
Early in July, Xiaomi Group Vice President and President of China, Wang Xiaoyan, revealed that the ongoing heatwave in Northeast China and Inner Mongolia, starting on June 24th, has caused Xiaomi’s air conditioner sales to skyrocket – with peak sales reaching 20 times that of the same period last year. This exponential growth highlights the impact of weather patterns on specific industries.
Wang Xiaoyan stated that Xiaomi’s service department has initiated an emergency mobilization, dispatching installation engineers from across the country to Northeast China and Inner Mongolia to ensure timely installation for customers. This quick response is crucial for maintaining consumer satisfaction and brand reputation during periods of high demand.
Data from Midea indicates a growth rate of 356% for their air conditioner sales in Heilongjiang and Jilin provinces. This competitive landscape emphasizes the opportunities and challenges for major players within the market.
Jingdong Logistics data further confirms the surge in demand. Since June 24th, air conditioner delivery and installation orders within Heilongjiang province have increased by over 300% compared to the same period last year.
July 4th witnessed an “order explosion,” with order volumes soaring 400% year-over-year, marking an all-time high. This peak suggests a crucial turning point and a potential new benchmark for the region’s air conditioning market.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/4712.html
