Demand Surge

Yiwu, China is experiencing a surge in fridge magnet demand. Factories are struggling to keep up, driven by the magnets’ blend of practicality, artistry, and cultural resonance. The Sanxingdui Golden Mask magnet, selling up to 200,000 units monthly, exemplifies this trend. The popularity of cultural and creative products highlights younger consumers’ growing appreciation for Chinese culture and their desire for unique, culturally connected items. These products are expected to drive high-quality growth in cultural tourism.

An unusual heatwave in Northeast China since late June has triggered an unprecedented surge in air conditioner sales. Heilongjiang experienced a staggering 817.68% YoY increase in offline sales in late June, followed by Jilin’s explosive growth. Xiaomi and Midea reported significant sales jumps. This demand overwhelmed supply chains, causing shortages, delivery delays, and straining installation services. Companies are deploying resources to address bottlenecks. Jingdong Logistics reported a 300% increase in air conditioner deliveries, peaking in early July with a 400% YoY order increase.