Xiaomi

Xiaomi, under Lei Jun, accepted Tesla’s challenge to compare its YU7 with the refreshed Model Y. Acknowledging the Model Y’s market dominance, Lei Jun embraced the competition, emphasizing Xiaomi’s competitive spirit. This comes after Tesla’s recent Model Y upgrades, including aesthetic and comfort enhancements.

Xiaomi launched a slew of new products at its ecosystem event, with the MIX Flip 2 foldable phone being the highlight. President Lu Weibing aimed to redefine industry standards with its minimized crease, achieved through a new hinge design and a resilient 6.86-inch flexible glass screen. He also subtly criticized competitor models, highlighting superior features found in other Xiaomi products.

Xiaomi is preparing for a major expansion, with its upcoming YU7 SUV set to be a primary focus. The new vehicle is anticipated to launch soon, assembling at an existing factory and the forthcoming second phase of its manufacturing base. Internal sources report increased activity, and suppliers are working extra hours. Despite potential concerns, CEO Lei Jun expects both the YU7 and SU7 sedan to thrive, with early price speculation circling $25,000. Exhibition model deliveries are already underway.

Xiaomi CEO Lei Jun expects the SU7 sedan to remain a top seller even after the YU7 SUV launch. Jun downplays price speculation for the YU7, highlighting its advanced features like long range, LiDAR, NVIDIA’s Thor chip, and “sky screen,” suggesting its value will justify the cost. He anticipates distinct consumer appeal for both models, expressing confidence in the SU7’s continued success.

Xiaomi will hold a “mega-event” on June 26th, showcasing new products like the YU7 SUV, MIX Flip2 foldable phone, and Pad 7S Pro tablet. The event, lasting approximately three hours, will also unveil REDMI K80 Supreme Edition and K Pad pricing. The YU7 aims to be a high-performance luxury SUV, challenging Tesla’s Model Y in the market, as emphasized by Xiaomi’s founder.

Xiaomi will launch its luxury YU7 SUV on June 26th, targeting the “elite” market. The SUV will feature advanced technology, including LiDAR, an 800V platform, a panoramic display, and a high-capacity battery. The YU7 aims to redefine intelligent SUV standards and rival high-end models, with a likely starting price above RMB 250,000, positioning it as a premium offering rather than a budget vehicle.

Kantar, in partnership with Google, released the 2025 BrandZ Top 50 Chinese Global Brand Builders report, analyzing brand strength in 11 global markets. ByteDance led the rankings with a score of 2658, followed by Xiaomi and SHEIN. The report, surveying over 400 brands, highlights the performance and perception of Chinese brands internationally, considering export potential and overseas market trends.

Xiaomi executive Lu Weibing’s comments during a live stream have ignited a debate in China’s appliance market. Instead of acknowledging Gree, a major competitor, Lu praised Midea and Haier, setting Xiaomi’s sights on joining them as a top player by 2030. This move, interpreted as a strategic avoidance of Gree, highlights Xiaomi’s growing influence through aggressive expansion, particularly in air conditioning and refrigeration, intensifying competition within the sector.

Xiaomi achieved record-breaking success during the 618 shopping festival, with total payments exceeding 35.5 billion yuan across all channels. Several Xiaomi smartphones and smart home appliances secured top positions in their categories on JD.com and Tmall. The company is also preparing for an end-of-June product launch featuring the YU7, MIX Flip 2, and other new devices, signaling further growth.

Xiaomi’s founder, Lei Jun, lauded Beijing’s role in the success of their EV venture. He credited the city’s business environment, industrial foundation, and supportive ecosystem. The upcoming Xiaomi YU7, scheduled for a July launch, is generating significant pre-order interest, surpassing even the SU7’s initial demand.