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CNBC AI News, July 25th – Xiaomi Group President Lu Weibing today visited the Shanghai Postal Museum, where he attended Leica’s 100th-anniversary exhibition, themed “Witness to a Century, When China meets Leica.”
As cameras transition from the analog to the digital age, and smartphones increasingly integrate camera functionalities, Xiaomi’s partnership with Leica aims to perpetuate a century-long legacy of humanistic photography, bridging it with the era of mobile computational photography.
Lu Weibing emphasized that Xiaomi and Leica have already collaborated on over 20 successful models in the past four years, a period he described as “pleasant and productive.” He affirmed that the two companies will remain close partners moving forward.
Last year, Xiaomi and Leica Camera AG jointly announced the establishment of the Xiaomi x Leica Optical Institute, a research and development institution focused on core optical technologies, encompassing image digital technology, AI, and other multidisciplinary integrations. This move underscores a joint commitment to pushing the boundaries of mobile imaging.
Through the Xiaomi x Leica Optical Institute, both companies aim to leverage their respective strengths to continually redefine the optical capabilities of mobile imaging, with the goal of leading the evolution of mobile imaging optics.
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