Collaboration

Pottery Barn Teen and the WNBA have partnered to launch an exclusive home furnishings collection featuring all 13 WNBA team logos. This marks the league’s first foray into teen home décor. The collection, designed to capitalize on the WNBA’s growing popularity, includes bedding, accessories, and wall decor.

Intel skipped its traditional Computex 2025 keynote to celebrate 40 years of collaboration with Taiwan, a strategic partner vital to global semiconductor innovation. CEO Lip-Bu Tan shared his career transformation through lessons learned in Taiwan, emphasizing cultural adaptability and relationship-driven business. He highlighted Intel’s legacy of nurturing 30 local startups via five venture funds and outlined a collaborative foundry strategy prioritizing partnerships over control, aligning with Taiwan’s evolving role as a key contributor to next-generation computing technologies.

ASUS collaborates with VIP.com to launch a women-centric Vivobook 14 laptop featuring Intel 13th Gen Core i5-1334U processor, 16GB RAM/1TB storage, and AI-powered Tudin assistant with DeepSeek integration. Priced at ¥3,589 (base) and reaching ¥2,807.5 after discounts, its dopamine-boosting “Gardenia White” design targets VIP.com’s 80% female, affluent urban audience. Weighing 1.4kg with 180-degree hinge and anti-glare display, the device prioritizes portability and AI-enhanced productivity for hybrid workflows, aligning with 72% of Chinese professional women prioritizing weight-performance balance. The partnership follows ASUS’s 71% YoY sales growth on VIP.com, signaling data-driven strategies for tailored premium electronics.