Collaboration

Xiaomi President Lu Weibing attended Leica’s centennial exhibition, highlighting Xiaomi’s partnership with Leica to bridge humanistic photography with mobile computational photography. Xiaomi and Leica have collaborated on over 20 models in four years and established the Xiaomi x Leica Optical Institute. The institute focuses on core optical technologies, including AI and image digital technology, to advance mobile imaging optics and leverage both companies’ strengths. They aim to redefine mobile imaging capabilities and lead in optical technology evolution.

A photo of NVIDIA’s Jensen Huang and Xiaomi’s Lei Jun has surfaced, sparking speculation about collaboration. NVIDIA offered a vague response about the image, and sources indicate it’s from a private client visit. The photo’s timing is unknown. This emerges before Huang’s expected appearance at the China International Supply Chain Expo. Huang and Lei have a history, dating back to 2013 when Huang promoted NVIDIA’s Tegra chips at a Xiaomi launch event, emphasizing the importance of the Chinese market.

PepsiCo partnered with streetwear brand Samii Ryan to launch a limited-edition Pepsi Wild Cherry capsule collection. Merging Y2K nostalgia with rodeo-inspired fashion, the line features denim jackets, graphic tees, and accessories adorned with cherry-red accents and reimagined Pepsi branding. Available exclusively online through SamiiRyan.com and select retailers for summer 2025, the collection blends beverage heritage with contemporary street style. Ryan stated it reflects shared values of joy and authenticity through bold design.

Pottery Barn Teen and the WNBA have partnered to launch an exclusive home furnishings collection featuring all 13 WNBA team logos. This marks the league’s first foray into teen home décor. The collection, designed to capitalize on the WNBA’s growing popularity, includes bedding, accessories, and wall decor.

Intel skipped its traditional Computex 2025 keynote to celebrate 40 years of collaboration with Taiwan, a strategic partner vital to global semiconductor innovation. CEO Lip-Bu Tan shared his career transformation through lessons learned in Taiwan, emphasizing cultural adaptability and relationship-driven business. He highlighted Intel’s legacy of nurturing 30 local startups via five venture funds and outlined a collaborative foundry strategy prioritizing partnerships over control, aligning with Taiwan’s evolving role as a key contributor to next-generation computing technologies.

ASUS collaborates with VIP.com to launch a women-centric Vivobook 14 laptop featuring Intel 13th Gen Core i5-1334U processor, 16GB RAM/1TB storage, and AI-powered Tudin assistant with DeepSeek integration. Priced at ¥3,589 (base) and reaching ¥2,807.5 after discounts, its dopamine-boosting “Gardenia White” design targets VIP.com’s 80% female, affluent urban audience. Weighing 1.4kg with 180-degree hinge and anti-glare display, the device prioritizes portability and AI-enhanced productivity for hybrid workflows, aligning with 72% of Chinese professional women prioritizing weight-performance balance. The partnership follows ASUS’s 71% YoY sales growth on VIP.com, signaling data-driven strategies for tailored premium electronics.