Xiaomi’s First Short Drama “Time-Space Partners” Premieres! Fans Urge Lei Jun Cameo, Wang Teng Responds

Tobias • 14 hours ago • Markets • 6 views

“`html

CNBC AI News, July 14th – Xiaomi’s REDMI is diving into the entertainment arena with its first-ever short drama series, “Time-Traveling Partners,” slated to premiere on July 17th. The series is being touted as a “hardcore time-travel entrepreneurial saga” set in 2025.

The short-form series is a joint venture between Douyin (TikTok’s Chinese counterpart), REDMI, and production house Wanhe Tianyi. The series will showcase REDMI’s K80 Supreme Edition and the K Pad tablet.

What’s particularly noteworthy is the casting: Xiaomi China’s Marketing Director and REDMI Brand General Manager Wang Teng, along with REDMI Product Manager Hu Xinxin, are also amongst the starring cast.

Wang Teng himself has shared promotional stills from the show, stating, “This is my first cameo; I hope everyone will support it. If the feedback is good, I’ll ask my boss [Lei Jun] for more opportunities to join productions.”

A social media user cheekily prompted, “Bring Chairman Lei [Jun] next time!” to which Wang Teng responded with a humorous “Can’t afford him! (laughing-crying emoji).” This sparks the question if Lei Jun, Xiaomi’s high-profile and charismatic CEO, might be tempted to join the fray in the future. His influence could certainly propel REDMI’s marketing endeavors to even greater heights.

This isn’t entirely uncharted territory for Lei Jun. Back in March 2015, Lei Jun teamed up with actor Huang Xiaoming for a promotional video, “The Eye of the Storm”, for the Beijing Film Festival.

In the promotional clip, sporting a sharp black suit, a brushed-back hairstyle and a rose pinned to his lapel, Lei Jun appeared to be playing the role of a dominant business leader, but many felt it was an uncanny, almost natural performance.

At the time, Lei Jun commented that “Acting is quite stimulating; you have to convey every single detail. With guidance from teacher Huang Xiaoming, I gained some insights. It is extremely challenging to be an actor.”