CNBC AI News, July 14th – Yonghui Superstores is taking another step down the road paved by Pang Dong Lai, the popular Chinese supermarket chain known for its exceptional customer service and employee-centric approach.
According to data from Tianyancha, a Chinese business information platform, Yonghui Superstores has recently applied to register multiple trademarks for “Pang Xiao Hui.”
These trademarks cover international categories including beer and beverages, catering and accommodation, food products, and tobacco, among others. The current status of these trademark applications is “awaiting substantive examination.” This move suggests Yonghui’s intent to further align its brand image and product offerings with the successful model of Pang Dong Lai.
Back in November of last year, Yonghui also submitted several trademark applications for “Pang Yonghui,” covering categories like household chemicals, beer and beverages, and leather goods. Tianyancha App indicates that these trademarks are now registered. This earlier move signaled the initial stages of Yonghui’s strategic shift.
As of July 7th, Yonghui Superstores has completed the Pang Dong Lai-inspired renovations of 128 stores across China. This refurbishment involves optimizing product selection, improving store layouts, and enhancing customer service, all mirroring Pang Dong Lai’s successful strategies. The transformation is clearly a comprehensive overhaul.
Yonghui Superstores anticipates a rapid pace of transformation, stating that they expect an average of one renovated store to open per day during the third quarter. This aggressive rollout demonstrates the company’s commitment to quickly implement the changes.
The company projects that 200 stores nationwide, spanning 75 cities, will complete renovations by September 30th, achieving 80% product alignment with Pang Dong Lai. This ambitious goal showcases Yonghui’s dedication to aggressively capture market share using the proven Pang Dong Lai model.
In a parallel move indicative of a broader cultural shift, Yonghui Superstores has recently declared war on internal corruption and under-the-table dealings.
Specifically, Yonghui is implementing a zero-tolerance policy regarding supplier onboarding, explicitly rejecting “backdoor channels” and “hidden agendas.”
All potential suppliers are now required to submit partnership applications through Yonghui’s official website or designated QR code, effectively prohibiting any employees (including management) from privately recommending suppliers. This bold initiative aims to ensure fairness, transparency, and ethical conduct in Yonghui’s supply chain, a crucial element in building long-term sustainable growth.
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