CNBC AI News, August 18th – The air conditioning market is heating up in China. Today, Zhu Lei, Marketing Director at Gree Electric, addressed claims that Xiaomi had surpassed Gree in online air conditioner sales.
In a statement, Zhu responded to data circulated by Lu Weibing, a partner and president at Xiaomi Group, which suggested Xiaomi had overtaken Gree in online market share. “We also checked with AVC (奥维云网), and the publicly available data doesn’t align with those screenshots. Using the same search parameters, Gree maintained its online market leadership in July.”
Zhu added, “Healthy competition benefits both the industry and consumers. We’re pleased to see our peers investing and driving progress. Gree will remain grounded, prioritizing quality and service, earning trust through genuine value and real worth.” This suggests Gree isn’t dismissing Xiaomi’s challenge, but is confident in its own strengths and market position.
On August 16th, Lu Weibing shared data indicating Xiaomi’s gains in the Chinese online air conditioner market.
The data presented by Xiaomi suggests they now hold the second-largest online market share in air conditioners in China, trailing only Midea. This represents a significant challenge to Gree, a long-time leader in the industry.
Lu Weibing stated, “Solid improvements in capabilities lead to high-quality growth. Thank you again for your support of Xiaomi’s home appliances. We will continue to work hard and make progress.” This reflects Xiaomi’s ambition to become a dominant player in the broader home appliance market.
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