air conditioner

Xiaomi’s Q2 2025 earnings report reveals a 66.2% year-over-year revenue increase in its smart home appliance segment, with air conditioner shipments exceeding 5.4 million units. Despite intense price competition, Xiaomi President Lu Weibing emphasized the company’s commitment to core technologies over short-term rankings. He expressed confidence in Xiaomi’s major appliance business and predicted its air conditioners will be among China’s top two by 2030. Xiaomi aims to elevate its air conditioner ranking to third this year.

Gree Electric’s Marketing Director, Zhu Lei, has addressed claims by Xiaomi that they have surpassed Gree in online air conditioner sales in China. Zhu stated that publicly available data from AVC doesn’t support Xiaomi’s claims and that Gree maintained its online market leadership in July. While acknowledging competition, Gree maintains its focus on quality and service to earn customer trust, despite Xiaomi’s ambition to dominate the home appliance market. Xiaomi’s data suggests they are now second in online market share, challenging Gree’s long-held leadership.

Gree Electric’s success stems from CEO Dong Mingzhu’s emphasis on product quality and innovation. She highlights the “Rose” air conditioner’s “wind-free” technology, designed for comfortable, natural cooling and heating. Dong emphasizes Gree’s pioneering approach, claiming they’ve revolutionized air conditioning by addressing consumer health concerns. She underscores the company’s commitment to quality and integrity, believing lasting success requires focusing on consumer needs, not merely cost.