CNBC AI News – June 7th: At the heart of Gree Electric’s success, lies CEO Dong Mingzhu’s unwavering conviction in its product line. This confidence isn’t just built on technological prowess, but extends to the very fabric of quality and design.
Speaking on the company’s flagship “Rose” air conditioner, Ms. Dong highlighted the innovative “wind-free” technology. This proprietary system ensures a comfortable, natural cooling experience, with cool air cascading from the top, creating a gentle, shower-like effect. In winter, it reverses the flow, providing warmth from the floor up like a heated floor system.
“We’ve consistently heard consumers express the need for air conditioning, while also voicing health concerns about prolonged exposure to the direct blast of air,” explained Ms. Dong. “Therefore, we focused on developing technology to deliver cool air without the direct discomfort. This seemingly minor adjustment required a significant investment of time and effort. We re-engineered the entire internal structure of the air conditioner, addressing issues of noise, energy consumption, and ultimately, comfort. This culminated in the advanced technology we boast today.”
Ms. Dong makes a strong case, stating that despite over a century of air conditioning history, no one had approached the concept of “wind-free” cooling. In her eyes, Gree is the pioneer.
“We are committed to creating healthy products. We won’t compromise on quality for the sake of extreme price reductions, it’s not an option.” Ms. Dong emphasized, illustrating the importance of integrity in business. In the age of the internet, she believes “one can only deceive for a fleeting moment.”
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