CNBC AI Exclusive — Quark App, a leading Chinese education technology platform, has unveiled its Smart Volunteer Selection tool ahead of this year’s national college entrance exams. The feature, designed to simplify one of China’s most high-stakes academic processes, allows students and parents to simulate university application strategies based on mock exam scores and projected rankings.
Leveraging AI-powered algorithms, the system employs a “Tiered Optimization Framework” to recommend balanced combinations of universities and majors. Unlike conventional tools, it evaluates application portfolios through three risk-adjusted categories: aspirational (“冲”), competitive (“稳”), and safety (“保”) options. Post-selection analytics further assess portfolio viability, providing users with a data-backed confidence score for their strategy.
This launch marks Quark’s seventh consecutive year offering free college application services — a sustained investment that has cemented its position in China’s $1.2B edtech market. The platform’s competitive edge stems from its proprietary knowledge base, aggregating admission statistics for over 2,900 universities, curriculum insights for 1,600+ degree programs, and labor market trends across 100 major Chinese cities.
Industry analysts note Quark’s expansion aligns with growing demand for AI-driven career planning in Asia’s education sector. By integrating historical enrollment patterns with real-time employment projections, the platform effectively bridges academic choices with labor market realities — a strategic play as Chinese families increasingly prioritize ROI in higher education decisions.
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