88VIP

Alibaba’s 88VIP program now offers a discounted Hema X Gold membership (¥88/$12 USD) to its subscribers, a significant reduction from the usual ¥258 ($36 USD). Existing Hema members can also leverage this benefit and re-enroll. This move, part of 88VIP’s 7th-anniversary revamp, includes new perks like preferential delivery, travel benefits, and discounted tickets. Hema saw a doubling of X Gold memberships after integrating with 88VIP. The enhanced program boasts over 20 benefits, aiming to boost customer loyalty within Alibaba’s ecosystem.

Alibaba’s 88VIP membership program is expanding its perks without raising prices, adding over 10 new exclusive benefits. The upgrade combines features from previous programs, offering complimentary Hema X membership, prioritized Ele.me deliveries, Feizhu perks, movie ticket discounts, and Gaode ride-hailing vouchers. This builds upon previous enhancements and brings the total number of benefits to over 20, covering dining, entertainment, travel, and daily life. With over 50 million members, 88VIP is influential in Chinese consumer spending.

Alibaba’s Tmall is launching the second phase of its 618 sales, focusing on its 88VIP members. Major changes include a simplified 10% discount on all purchases, irrespective of order value. Members receive a bundle of coupons for significant savings. The promotion aims for a frictionless shopping experience, offering a cumulative discount of approximately 23.5% with other existing offers.