CNBC AI News, August 7th – The 88VIP membership program is getting a boost, offering a significant expansion of perks without raising the price tag, according to reports. The upgrade, announced today, combines features from its seventh anniversary celebration and the Taobao Super Member program, layering additional value onto the existing benefits.
The revamped offering includes a complimentary 90-day membership to Hema X membership; prioritized order processing and compensation for late deliveries on Ele.me; perks for Feizhu F3 members and above, such as complimentary breakfast, room upgrades, airport lounge access, expedited security checks, and substantial discounts on flights and hotels starting at RMB 1,500 (approximately $208 USD); movie ticket discounts of RMB 18 (approximately $2.50 USD) per month; and Gaode ride-hailing voucher bundles starting at RMB 140 (approximately $19 USD). These are just some of the more than 10 new exclusive benefits being rolled out.
This move builds on previous enhancements implemented over the last year, including initiatives like free return shipping insurance, points-to-red-envelope conversions, and exclusive access to purchase Moutai liquor at its original retail price.
With this latest update, the total number of 88VIP benefits now surpasses 20, encompassing a wide spectrum of consumer activities, from dining and entertainment to travel and everyday living.
The 88VIP program has seen consistent double-digit growth over the past year, signaling its increasing popularity and value proposition to Chinese consumers.
Alibaba’s recent financial report reveals that 88VIP boasts a membership exceeding 50 million users, establishing itself as the largest paid membership program on any Chinese consumer platform. This expansive reach positions 88VIP as a key player in influencing consumer spending across diverse lifestyle categories.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/6590.html
