Consumer Benefits
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Enhancements to 88VIP Membership: Over 10 New Benefits Added
Alibaba’s 88VIP membership program is expanding its perks without raising prices, adding over 10 new exclusive benefits. The upgrade combines features from previous programs, offering complimentary Hema X membership, prioritized Ele.me deliveries, Feizhu perks, movie ticket discounts, and Gaode ride-hailing vouchers. This builds upon previous enhancements and brings the total number of benefits to over 20, covering dining, entertainment, travel, and daily life. With over 50 million members, 88VIP is influential in Chinese consumer spending.
