Alipay

Focus Media and Alipay launched “Tap and Grab Red Envelope” in over 20 Chinese cities, turning elevator wait times into reward opportunities. Users tap advertising screens to unlock digital red envelopes with cash rewards and coupons, worth a total of 100 million yuan in rewards plus 10 million in waivers. This integration of Alipay’s “Tap” functionality offers a simplified, secure user experience, connecting advertising exposure with immediate incentives across various scenarios, aiming to compress conversion pathways and drive brand growth. This new feature is becoming a link between online and offline services.

Alipay’s “Touch & Collect” NFC feature now operates at over 100,000 parcel pickup locations across China. Users simply tap their NFC-enabled phone on a designated blue ring marker to instantly retrieve packages, eliminating manual code entry. Available in communities, campuses, and rural areas, the system streamlines collection, reduces staff workload, and includes glow-in-dark markers for nighttime use. Expanding beyond payments, Alipay plans to extend the “Touch” ecosystem to include parcel shipping, meal access, and other services across commerce and logistics.