CNBC AI News, August 30th – Jiangsu Provincial City Football League, known as “Su Chao,” is currently experiencing a surge in popularity, rapidly attracting significant attention from both the sports and business communities.
With just a week to go before the highly anticipated Nanjing vs. Xuzhou match on September 6th, anticipation is reaching fever pitch.
Wenlv Xuzhou, the city’s tourism and culture bureau, has already launched an impressive promotional campaign, releasing a cinematic trailer titled “Blood Awakening, Battle of the Titans” across all platforms. The clip quickly went viral, showcasing the passion and competitive spirit surrounding the event.
The online buzz is palpable with a deluge of comments across social media platforms, including enthusiastic support from numerous official tourism accounts rallying behind Xuzhou.
The excitement surrounding Su Chao underscores a burgeoning trend: the fusion of grassroots sports with online meme culture. This potent combination has catapulted the league into the mainstream spotlight, highlighting not only the captivating power of sports but also unveiling a fertile ground for innovative brand marketing strategies.
Adding fuel to the fire, Alipay has stepped up as a major sponsor of the Xuzhou team, introducing an incentive program with a direct economic impact. For every goal scored by Xuzhou during a match, Alipay will distribute 1 million RMB in “Touch and Pay” consumption vouchers within Jiangsu Province.
This isn’t just hype; it’s already driving tangible results. Back on July 20th, when Xuzhou netted two goals against Changzhou, Alipay promptly released 2 million RMB in consumption subsidies province-wide, significantly boosting local spending.
According to Alipay’s own data, on the night of that game, the number of users in Jiangsu utilizing “Alipay Touch and Pay” surged by a remarkable 19.5% compared to the previous week. Xuzhou and Changzhou themselves clinched top spots among the cities with the highest increase in “Alipay Touch and Pay” users.
Su Chao’s success story is a testament to the power of authentic, community-driven sports. It also provides a relevant case study for brands seeking meaningful engagements within a passionate consumer landscape.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/8350.html
