Grassroots Sports
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Scottish Premiership Goals to Fuel Xuzhou Charity: Alipay Pledges $1 Million Per Goal
Jiangsu Provincial City Football League (“Su Chao”) is experiencing a surge in popularity, fueled by the online frenzy and innovative marketing. A cinematic trailer for the upcoming Nanjing vs. Xuzhou match went viral, highlighting the league’s competitive spirit. Alipay sponsors the Xuzhou team, incentivizing goals with consumption vouchers, driving a 19.5% increase in “Alipay Touch and Pay” usage after a previous match. Su Chao exemplifies community-driven sports and offers a compelling case study for brand engagement.
