Jiangsu

Jiangsu Provincial City Football League (“Su Chao”) is experiencing a surge in popularity, fueled by the online frenzy and innovative marketing. A cinematic trailer for the upcoming Nanjing vs. Xuzhou match went viral, highlighting the league’s competitive spirit. Alipay sponsors the Xuzhou team, incentivizing goals with consumption vouchers, driving a 19.5% increase in “Alipay Touch and Pay” usage after a previous match. Su Chao exemplifies community-driven sports and offers a compelling case study for brand engagement.

The Jiangsu Super Football League’s popularity is driving significant e-commerce growth. Fueled by the mantra “First for the game, fourteenth for friendship,” the league has spurred demand for merchandise like jerseys and fan-created items, leading to increased sales on Douyin E-commerce. Local food specialties are also benefiting. A partnership with Jiangsu Culture and Tourism will further leverage trending topics, promoting local culture and merchandise during the 618 shopping festival, demonstrating the event’s positive economic impact.