App Market

In 2025, TikTok, Temu, and Shein maintained strong U.S. market presences despite geopolitical tensions and policy scrutiny. TikTok ranked second in app downloads, with its video editing app CapCut also performing well. E-commerce platforms Temu and Shein continued to thrive, ranking seventh and leading the apparel category respectively. These China-linked apps succeeded by offering affordability, convenience, and engaging content driven by sophisticated algorithms, demonstrating remarkable adaptability to regulatory challenges and consumer demand.

Huawei’s Terminal BG announced new HarmonyOS 5 games, prompting user inquiries about Genshin Impact’s arrival. Huawei confirmed active development and technical discussions with developers, advising users to wishlist the game and expect notifications upon launch. MiHoYo, Genshin Impact’s developer, is recruiting beta testers for a HarmonyOS version. Huawei aims for 100,000 HarmonyOS applications this year to strengthen its ecosystem.