Artist-Fan Interaction

Jay Chou launched “周同学” on Douyin, gaining over 3 million followers **before posting any content**, showcasing immense influence. This follows his 2020 debut on Kuaishou (also as “Classmate Jay”), where followers exceeded 10 million in a week. Industry observers predict Douyin, with its larger user base, will likely surpass that benchmark. A key distinction noted is that his Douyin arrival sparks hopes for more direct artist-fan interaction compared to his team-managed Kuaishou presence. Fans and marketers anticipate potential authenticity.