brand building
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Without Me, GREE Would Have Collapsed! Dong Mingzhu’s Health+ Home Initiative Thrives: 656 Locations Open, 3,000 More Planned for This Year
Gree Electric’s “Dong Mingzhu Health Home” is rapidly expanding, with a new store opening in Shijiazhuang, bringing the total to 656, aiming for 3,000 by 2025. This growth underscores Chairwoman Dong Mingzhu’s influence, leveraging her brand recognition for direct consumer engagement. She highlighted her past contributions, emphasizing her role in leading Gree’s significant revenue growth and shareholder value creation.
