In a move that underscores her enduring influence, Gree Electric’s “Dong Mingzhu Health Home” (董明珠健康家) concept continues its rapid expansion, with the opening of a new store in Shijiazhuang this week. This latest addition brings the total number of physical locations to 656, a figure that’s expected to surge to 3,000 nationwide by 2025.
The aggressive rollout of the “Dong Mingzhu Health Home” stores represents a significant bet on direct consumer engagement and brand building, spearheaded by Gree’s high-profile chairwoman and president, Dong Mingzhu.
The concept, which appears to be resonating strongly with consumers, capitalizes on Dong Mingzhu’s well-established brand recognition, a crucial advantage in cutting through the noise of the competitive home appliances market.”
During a recent livestream launch event for a new Beijing location, Dong addressed external concerns, asserting that her vision for the company is aligned with the support of those who understand Gree’s trajectory.
Reflecting on her tenure, Dong Mingzhu highlighted her pivotal role in steering Gree to success. She noted that her assumption of the president role in 2001, a period marked by losses, marked a turning point. She further elaborated on how, under her leadership, Gree’s revenue grew exponentially from 5 billion yuan to 10 billion yuan in just two years. Then, as chairwoman, she propelled the company to a 100 billion yuan valuation while simultaneously rewarding shareholders and contributing to national tax revenues, underlining her vision for the company’s success.
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