CNBC AI News – June 28th, 2025
In a move signaling a deepening of strategic collaborations, Didi Chuxing has announced a comprehensive partnership with Atour Group, designed to integrate their respective membership programs.
The collaboration will see Didi’s Mileage members and Atour’s loyalty program users enjoying a reciprocal exchange of benefits. This translates to over ten cross-platform advantages, accessible to users with a simple activation process, allowing them to redeem exclusive joint benefits.
The benefits granted will be tier-based, mirroring the existing structures of both programs. For instance, Didi’s V5 and V6 Mileage Club members are eligible to receive Atour Gold status, while V7 and V8 members can unlock Atour Platinum status. Conversely, Atour Gold and Platinum members gain corresponding benefits within the Didi ecosystem.
Consider the example of a Didi V7 member. Upon visiting the Didi Mileage Club interface and selecting the hotel benefits option, they can redeem the Atour Platinum membership experience, which includes various discount vouchers, offering 15% off on room rates.
Beyond the core discount, members will have access to a range of benefits, encompassing upgrade vouchers, late check-out options, guaranteed reservation privileges, curated travel guides provided by Atour, and points-based rewards.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/3538.html
